Friday, September 5, 2008

At the objectification Olympics

Axe Detailer Commercial

I'm not sure where to begin with this one. Men are mindless hunks of metal without the capacity to bathe? Women are equally mindless bots whose purpose is to do the bathing of which men are incapable?* And WTF to the "Blow Dry" bit? I know if I were a member of Axe's target demographic, I'd be a little insulted. As a woman, I'm offended, but I can also laugh at how ridiculous it is.

*Somewhere, my AP English teacher feels a sudden chill.

1 comment:

Allyse said...

um, yes. that is immensely disturbing.